My 15+ years of experience in digital marketing, content, strategy, and design, are built on a design degree and a top-tier MBA. I am equal parts creative and analytical.
SPECIALTIES
Digital marketing and content strategy based on data analysis and audience insights
Holistic integrated marketing and communication planning/activation across all paid, earned and owned digital channels (paid social, organic social, SEM, video, apps, display, SEO, and email) throughout the customer journey
A/B and multivariate testing for optimization
Creative ideation and production of video, animation, graphics, and text, tailored for the platform on which it appears
Organization design and leadership: I build, lead and motivate teams from 5-25 people
Strong communication and presentation skills that distill complex insights into language that makes sense for non-digital people